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Job title: Content and Communications Manager
Reports to: Marketing Manager

JOB DESCRIPTION
As a member of the Marketing Department, the Content and Communications Manager will be charged with leading our content marketing efforts across the organization. This candidate will work closely with our sales team and product managers to uncover customer successes that can be packaged for external consumption by prospects, customers, partners and industry influencers. The ideal candidate is an experienced storyteller and results/data-driven marketer who understands how to build, package and distribute a wide range of content across various channels, audiences and campaigns.

RESPONSIBILITIES
  • Develop market focused positioning, messaging platforms, communication and content strategies that drives awareness, content consumption, pipeline and move prospects through the various stages of the buyer’s journey.
  • Work with/oversee dispersed team of freelance writers, designers and content strategists to support aggressive and diverse content needs.
  • Play an instrumental role in working with SEO team on strategy, best practices and content development.
  • Own content and communications production and delivery across all platforms and channels (website, email, newsletter, social media, media, white papers, videos, ads, events, etc.) to ensure consistency, quality and effectiveness.
  • Develop user and buyer personas for key audience segments and incorporate into content strategy and campaign execution.
  • Implement content marketing best practices, produce integrated content calendars, support integrated marketing campaigns and build/manage content repositories.
  • Interdepartmental collaboration to mine key stories and leverage subject matter experts to extend Hubbard-Hall’s thought leadership platform.
  • Ensure a consistent message and content experience across touchpoints (landing pages, emails, etc).
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
  • Brainstorm with team to develop ideas for creative marketing campaigns.
  • Undertake individual tasks of a marketing plan as assigned.
REQUIREMENTS
  • Proven experience as a content marketer (5 to 10 years’ experience preferred).
  • Exceptional communication and writing skills.
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods.
  • Solid computer skills, including MS Office, marketing software.
  • Knowledge of Adobe Creative Suite, marketing automation platforms, web development tools, web analytics and Google Adword
  • Well-organized and detail oriented.
  • Experience in B2B communications; commercial awareness partnered with a creative mind.
  • BS/BA in marketing, communications or equivalent.